MOUNT HOLLY, N.C. – American & Efird (A&E), one of the world’s foremost manufacturers and distributors of industrial and consumer sewing thread, embroidery thread and technical textiles, announced the product launch of a new recycled-core, air-entangled, polyester sewing thread, Magic® using REPREVE®. Building upon the immense success of Perma Core® using REPREVE® released earlier this year, Magic® using REPREVE® provides eco-versatility in the sewing of activewear, athleisure and intimate apparel.

Magic® using REPREVE® incorporates Unifi’s REPREVE® fiber made from recycled plastic bottles, providing a highly sought-after eco-friendly performance sewing thread option for environmentally-conscious customers that is sized appropriately for the athletic wear and performance apparel markets.

Commitment to sustainability is one of A&E’s company pillars. Recently, A&E launched Perma Core® using REPREVE®, significantly expanded its number of Zero-Waste-to-Landfill facilities, and joined the Zero Discharge of Hazardous Chemicals (ZDHC) programme, thus continuing its leadership role in the areas of sustainability and social responsibility.