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Lectra appoints Nathalie Brunel as Vice-President Sales, Fashion & Apparel

Nathalie Brunel’s role is to support Lectra’s global teams in the roll-out of its new strategy to customers

Paris, December 12, 2017 – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce the appointment of Nathalie Brunel to the role of Vice-President Sales, Fashion & Apparel. Based at Lectra’s headquarter’s in Paris, Nathalie reports to Edouard Macquin, Chief Sales Officer, Lectra and a member of the executive committee.

Nathalie Brunel’s role is to support Lectra’s subsidiaries as they conduct the Group’s strategic roadmap through the deployment of an offer—integrating the PLM and the cutting room of the future—which is rooted in customer experience.

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Evolution of fashion professions at heart of Lectra’s 8th education congress

Lectra brings together partnership schools and industry experts to discuss how changing professions in fashion are impacting training programs

Paris, December 5, 2017 – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, recently welcomed partners from the world of education to the company’s Bordeaux-Cestas campus for its eighth education congress. The event was dedicated to the mega trends shaping the fashion industry and impacting professions from design to production.

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Los Angeles Business Journal honors Tukatech with the 2017 Award for "Technology Innovation"

Los Angeles, California - On November 29th, 2017 -- Tukatech, Inc. along with other influential fashion industry leaders gathered at the elite City Club in downtown Los Angeles, California for the Los Angeles Business Journal 2017 Fashion Awards. The extravagant penthouse gala boasted a list of LA’s "who's who" from designers and brands, to financial resources and technology. LABJ recognized these businesses and individuals through eleven diverse award categories. Among the nominees was our very own Ram Sareen, Head Coach & Founder of Tukatech, Inc. who was honored with the award for “Technology Innovation.”

"Over 80% of California's fashion industry is making amazing strides in fast fashion using our technology. More than 90% of all universities and fashion schools teach product development with TUKAcad and TUKA3D, and even some high schools have incorporated the software into their curriculum. The reward for our hard work is much appreciated," says Mr. Sareen.

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FIDM, the Fashion Institute of Design & Merchandising, to teach NGC’s Andromeda Cloud Platform to Tomorrow’s Fashion Leaders

NGC’s Andromeda™ Cloud Platform will be added to many core curriculum classes at one of the industry’s most prestigious fashion design and business merchandising schools

MIAMI—Nov. 28, 2017— NGC® Software, a leading provider of cloud-based Product Lifecycle Management (PLM) and Supply Chain Management (SCM) applications, today announced that FIDM (Fashion Institute of Design & Merchandising), one of the top fashion and design schools in the U.S., will teach NGC’s next-generation AndromedaTM Cloud Platform as an integral part of its educational curriculum.

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Cone Denim Introduces S GENE® Stretch Denim with REPREVE®

November 28, 2017, Greensboro, NC – Cone Denim and Unifi, Inc. (NYSE:UFI) are excited to introduce the latest in advanced stretch technology - S GENE® with REPREVE®. Combining the advanced stretch technology of S GENE with the superior sustainability and performance of REPREVE recycled polyester fiber, the newest S GENE denim offers the most advanced sustainable dual-core stretch denim on the market.

“It is very exciting to continue our celebration of 10 years of S GENE technology with the addition of S GENE with REPREVE,” says Kara Nicholas, Vice President Product Design + Marketing for Cone Denim. “This newest addition to Cone’s SUSTAINBLUE™ collection of fabrics maintains the authentic look and feel of traditional denim while offering advanced stretch, recovery and durability in an eco-friendly fabric that is increasingly more important to consumers today. S GENE with REPREVE offers the best of both worlds.”

“We are proud that Cone Denim has chosen REPREVE, the global leader in branded recycled performance fibers, for its sustainable collection of S GENE denim,” said Jay Hertwig, Vice President of Global Brand Sales for Unifi. “This collaboration brings together two global leaders in the textile industry aimed at driving innovation in the denim market.”

S GENE with REPREVE denims utilize as many as three post-consumer plastic bottles in one pair of jeans. They are designed for today’s denim lover offering the next level of sustainable superior stretch to the market and opening a wide range of opportunities to denim brands to offer and promote the advanced performance of both S GENE technologies and REPREVE recycled fibers. Cone Denim offers the SUSTAINBLUE collection of fabrics, an environmentally friendly collection comprised of denim constructions using recycled cotton, recycled polyester and other sustainable yarns.

Cone Denim’s S GENE innovation was the first of its kind, originally introduced in denim fabrics in 2007. S GENE yarn with dual core technology is designed to provide superior stretch and recovery. To create these yarns, Cone starts with two core components – spandex and continuous filament which optimizes stretch and maximizes recovery. The dual-core yarn is wrapped in a spun covering to provide soft cotton hand and natural appearance with added stretch performance.

REPREVE is the global leader in branded recycled performance fibers, transforming more than 10 billion plastic bottles into recycled products for new clothing, shoes, home goods and other consumer products. REPREVE is the earth-friendly solution to making consumers’ favorite brands more environmentally responsible.

California-based start-up KINONA plans to launch a line of women's golf apparel in January 2018

Los Angeles, California - California-based start-up KINONA plans to launch a line of women's golf apparel in January 2018. KINONA is lead by apparel industry veteran, Dianne Jefferies Celuch. Celuch's extensive background in production and sourcing in Asia and Latin America has been instrumental in helping KINONA to develop, sample and ultimately produce their line in downtown Los Angeles. "It is important for us to be able to test and learn from our customers and to be responsive to their feedback. Working with local factories will enable us to reduce our production lead times and give us greater flexibility once we better understand what is selling." comments Celuch. KINONA will go to market through their website (launching mid-January 2018) and also through a social selling approach, selling their products via trunk shows and home parties.
Check it out at

KINONA believes that women can love their golf clothes. With most women’s golfers in their mid forties, stuff happens to their shape. KINONA brings a modern style, flattering styles and comfort to the game. KINONA wants to re-define the paradigm of “appropriate golf attire” and reinvent the process of how it is purchased. Because we aren’t just golfing. We’re golfing, then grabbing lunch. Golfing, then running errands. Golfing, then heading into a status meeting. We’ve come too far to slow down for our clothes. And let’s face it. Polo fatigue is real.

Armor-Lux selects Lectra Fashion PLM 4.0

Famous French brand selects Lectra to accelerate product development and to secure data exchange

Paris, November 21, 2017 – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce that French ready-to-wear company Armor-Lux has chosen Lectra Fashion PLM 4.0, the new lifecycle management platform for collections from Lectra, to accelerate and ensure the reliable exchange of data between product development teams and their sub-contractors.

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EPIC Brands Acquires Sport Science; Industry Veteran Kevin Williams Named CEO

Company To Focus on Running Market

Winston-Salem, NC – November 16, 2017 – EPIC Brand Management Group, LLC announced the acquisition of Sport Science, LLC, the performance wear company known for active wear engineered with a unique polyester blend that delivers superior moisture management in a fabric that looks, feels and wears like cotton. Kevin Williams, President of EPIC, has been named President & CEO of Sport Science, while Sport Science founder Neal Caplowe, will become Executive Vice President, Business Development & Sales.

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Customer data heralds new opportunities for fashion industry

Amazon, EasySize, Evo Pricing and Lectra explored diverse uses for customer data during a round table event organized by the ESCP Europe - Lectra ‘Fashion & Technology’ Chair

Paris, November 16, 2017 – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, the French business school ESCP Europe and their joint ‘Fashion & Technology’ Chair examined the multiple ways the fashion industry’s ecosystem can use customer data, during a recent round table event at the start of the fifth Fashion Tech Week in Paris.

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Unifi Recycles 10 Billionth Bottle; Announces Goal to Recycle 20 Billion by 2020, 30 Billion by 2022

Unifi also launches REPREVE® Champions of Sustainability Awards to recognize
recycling achievements of customers and brands

GREENSBORO, N.C. - Nov. 14, 2017 - In honor of America Recycles Day, Unifi, Inc., (NYSC: UFI) the global leader in branded recycled performance fibers, announces the Company has recycled more than 10 billion plastic bottles. Building from that momentum, Unifi is targeting 20 billion bottles recycled by 2020 and 30 billion bottles by 2022. To recognize customers who have partnered for this achievement, Unifi is launching the REPREVE Champions of Sustainability Awards.

“Reaching 10 billion bottles is an impressive milestone, and by committing to recycle an additional 20 billion by 2022, we will continue to expand our portfolio of REPREVE-based performance products,” said Kevin Hall, chief executive officer of Unifi. “With nearly 70 percent of plastic bottles in the United States going to landfills, America Recycles Day is a perfect time to remind people to recycle more and buy sustainable products. REPREVE provides a solution for plastic bottles as long as they make it to a recycling bin.”

To put this achievement into perspective, consider this:
10 billion bottles can fill the Empire State Building 7.2 times[i]
10 billion bottles placed end to end can circle the earth more than 50 times[ii]
The recycled bottles used to create REPREVE fiber, filament and chip instead of virgin equivalent can save enough energy to power 95,000 homes for one year[iii]

Unifi saw an opportunity to incorporate recycled plastic bottles into REPREVE, providing a sustainable solution to brands and retailers. The REPREVE Champions of Sustainability Awards will acknowledge those companies who are committed to manufacturing sustainable products with REPREVE performance fibers.

Hall added, “Unifi could not have reached the 10 billion bottle milestone without the commitment from our customers to provide earth-friendly products, and the REPREVE Champions of Sustainability Awards give us the opportunity to thank our partners who helped make it possible. A vast difference can be made if more companies recognize the impact they have on our planet and take steps to reduce it. The REPREVE Champions of Sustainability Awards are meant to honor and inspire companies to source responsibly and take sustainability strategies to the next level.”

The 2017 winners of the REPREVE Champions of Sustainability Awards will be announced at the 2018 Outdoor Retailer Winter Market in Denver, Jan. 25-28.

APJeT set for takeoff

After years of development, green, clean, high-tech company has many answers changing industry seeks

By Devin Steele ([email protected])

MORRISVILLE, N.C. – The retail environment is quickly moving to a B2C model as consumers continue to drive retailers, brands and manufacturers to adapt to their demands for customization and quick fulfillment.

Many pieces of the puzzle are yet to be put in place in the textile/apparel industry, but technological innovations are occurring almost at breakneck speeds and making on-demand manufacturing a reality on a broader scale. One company that has been working diligently – for a decade and a half now – to create real solutions for the industry is APJeT, Inc.

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Jinfa Labi chooses Lectra Fashion PLM 4.0

Lectra’s latest PLM solution selected by Jinfa Labi to improve its product development process through supply chain digitization

Paris, November 7, 2017 – Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, is pleased to announce that Jinfa Labi, one of the first publicly listed maternity and infant clothing companies in China, has chosen Lectra Fashion PLM 4.0 to help digitally transform their supply chain, making it more efficient, integrated and connected.

Spurred by the continued growth of the Chinese economy, young Chinese parents are now demanding maternity and baby products that are more personalized and sophisticated in terms of material and design. To meet these new market needs, Jinfa Labi has chosen to implement Lectra Fashion PLM 4.0 after researching on all PLM vendors in the market. With the help of this solution, the company aims to further improve their product development process by digitizing their entire supply chain, from design to production, enhancing business agility and collaboration. By embracing digitalization, the company hopes to make progress in adopting the government initiative “Made in China 2025”.

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Recycled Plastic Bottles Transformed Into Denver Broncos Caps From New Era Using REPREVE® Fiber

DENVER/GREENSBORO, N.C. – Nov. 6, 2017 – The Denver Broncos just got greener! Today, New Era Cap – the official on-field hat of the National Football League (NFL) – announced the debut of its first-ever official NFL cap made with plastic bottles, thanks to the use of REPREVE® fiber. Starting on November 12, fans will be able to purchase the new, eco-friendly New Era caps at the Broncos Team Store at Sports Authority Field at Mile High during Broncos games. The REPREVE-based caps will come in multiple styles, including the 9FIFTY® and 9TWENTY®. Retailing for $34.99 for the 9FIFTY and $24.99 for the 9TWENTY silhouette, each hat is made using four plastic bottles. REPREVE is the leading branded, recycled performance fiber made from high-quality recycled materials, created by global textile solutions provider, Unifi, Inc. (NYSE:UFI).

“We are thrilled to have two great partners in REPREVE and New Era coming together to produce a unique and eco-friendly Broncos product for our fans. These hats are well designed and represent our brand well,” said Darren O’Donnell, Vice President of Business Development for the Denver Broncos.

“The synergy between REPREVE and New Era Cap represents one of incredible quality, performance, and a commitment to eco-friendliness,” said Mark Maidment, Vice President, Creative for New Era Cap. “Not only does New Era Cap value environmental consciousness, but our consumers are also increasingly looking for products with a transparent sustainability story. We are excited to expand our eco-friendly product offering to the NFL with an exclusive launch with the Denver Broncos.”

The New Era 9FIFTY® cap is the company’s classic snapback style with a structured front panel and a full crown; the visor is designed to be worn flat but can be curved for individualized styling. The 9TWENTY® is a strapback hat with an unstructured, curved visor. Both caps reflect the unique styling New Era is known for, enhanced with an environmentally responsible twist because they are made with REPREVE.

“We are excited to extend our relationship with New Era and the Broncos,” said Jay Hertwig, Vice President of Global Brand Sales for Unifi Manufacturing, Inc 1. “The collaboration will help us continue to spread the word that recycled plastic bottles can become high-performance products when they’re made with REPREVE.”

Unifi is also teaming up with the Denver Broncos to envelop fans in eco-friendly messaging prior to and during the game. REPREVE-focused messaging will run on stadium boards during the game, and on Nov. 12 and Nov. 19, Unifi’s custom-designed, interactive REPREVE #TurnItGreen mobile tour will be at the stadium for fans to visit prior to kickoff and hear how their recycled plastic bottles can be transformed into high-performing gear.

Gerber Partners with Avametric to Unlock the Reality of 3D

Time-Tested AccuMark to Create a New Dimension in Fashion

TOLLAND, CONN., USA, November 2, 2017 – 3D technology promises vast efficiency gains in the design process and consumer shopping experience. Today, 3D technology is complex to implement and use. Additionally there is a wide gap between 3D design and the actual manufactured product. The fashion industry spends billions of dollars annually on physical samples which slows down development and has a negative environmental impact. The majority of these samples could be produced digitally and Gerber Technology has made consistent investments to advance their industry leading AccuMark 3D to help their customers address this core challenge. And today at their ideation conference Gerber unveil their advances and announce a major partnership with Avametric that position the company to leap forward and create a whole new dimension in fashion. Gerber Technology, the world’s leading fashion technology company and Avametric, the industry leader in fabric simulation and 3D consumer applications are combining forces to offer the first end to end 3D platform, from consumer facing virtual try-on applications to design, development and manufacturing. The joint 3D platform will provide highly realistic 3D simulations that can be used from consumer side visualization all the way through production.

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EDITORIAL: 10 things I've learned in our industry

1. THE CHAIN - All companies compete as supply chains. And all links in your chain compete as supply chains. To make mens elastic waistbands, one elastic producing AAPN member maintains 735 items in inventory from 36 vendors. Many still manage the business as though we were all in different businesses. We aren’t. AAPN meets as an end-to-end supply chain. Members interact with people they would not otherwise meet, have conversations that cut across silos and get critical ‘insider’ information that gives them an economic advantage.

2. APPAREL IQ - Good intelligence about the world has never been more critical. The chain has intelligence about the industry. In an age when all companies and many professionals are one tweet away from disaster, the AAPN is a place to help you learn forward because none of us is as smart as all of us. You make your mind brighter by rubbing and polishing it against the minds of others. As Martin Fischer wrote, "Information is the act of finding facts; knowledge is a process of piling them up; wisdom lies in their simplification”.

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A&E Expands Sustainable Offerings, Focusing on Athletic Wear and Performance Apparel with New REPREVE® Recycled-Core Sewing Thread

MOUNT HOLLY, N.C. – American & Efird (A&E), one of the world’s foremost manufacturers and distributors of industrial and consumer sewing thread, embroidery thread and technical textiles, announced the product launch of a new recycled-core, air-entangled, polyester sewing thread, Magic® using REPREVE®. Building upon the immense success of Perma Core® using REPREVE® released earlier this year, Magic® using REPREVE® provides eco-versatility in the sewing of activewear, athleisure and intimate apparel.

Magic® using REPREVE® incorporates Unifi’s REPREVE® fiber made from recycled plastic bottles, providing a highly sought-after eco-friendly performance sewing thread option for environmentally-conscious customers that is sized appropriately for the athletic wear and performance apparel markets.

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20th Century Fox Selects Gerber to Produce Replica Costumes for The Greatest Showman Premiering in December

Replica costumes to be used for release of the new film The Greatest Showman and will be on display at ideation 2017

TOLLAND, CONN., USA, OCT. 24, 2017 – In every aspect of the fashion world, digitalization is driving the demand to bring new styles to market faster. This is also true for the world of film and costume creation. Costume replicas are costly and, in the past, they were all done by hand. But recently Gerber Technology combined forces with Global Garment Engineering and 20th Century Fox to replicate costumes worn by Hugh Jackman, Zac Efron, Michelle Williams, Rebecca Ferguson and Zendaya in the upcoming film The Greatest Showman (in theaters around the world starting Christmas Day). By leveraging Gerber’s integrated digital solutions, they can now be done in a fraction of the time and at a much lower cost.

The challenge 20th Century Fox presented was to produce 50 sets of replicas of beautiful and complicated costumes in a very short time frame to support the film’s release. The product experts at Gerber, working closely with their partner Pat Trautman at Global Garment Engineering, accepted the challenge and leveraged Gerber’s industry leading products and team expertise to digitally deconstruct each costume garment without having to take them apart. The job started by digitizing each garment on the Gerber SilhouetteTM table, where pattern files were instantaneously created in AccuMark® – the industry-leading pattern design, grading, marker making and production planning software. The patterns were simultaneously passed into AccuMark 3D, where they were draped on avatars to validate pattern pieces and review virtual samples. The digital sampling process allowed the team to ensure the patterns would accurately and precisely be sewn together to create perfect replicas.
“Precision as we digitized the original costumes into the patterns was key to achieve the speed and quality we needed to accurately replicate these beautiful garments in such a short time frame.” stated Mary McFadden, executive director of CAD at Gerber Technology.

Prior to project kickoff, photographs, technical sketches, measurements, component details and assembly instructions were compiled within YuniquePLM® to ensure planning, management and tracking of each essential step was executed properly and timelines were met.

After the patterns were validated in AccuMark 3D, data was passed to AccuNest™ to create markers ensuring the optimum yield was achieved from the beautiful and expensive fabrics needed to produce the costumes. Over 22 diverse fabrics were spread and cut. “By using AccuNest, we were able to achieve a 3-6% improvement on fabric yield which was a substantial cost savings for the project” said Mary McFadden. A cut ticket was then generated for each of the garments to pass data from technical design through to production. The barcode on the cut ticket transfers all the fabric and marker data essential to efficiently spread and cut each costume.

In the cut room at Gerber’s headquarters in Tolland, Connecticut, product experts loaded the fabric, scanned the cut ticket on the GERBERspreader™ XLs125 where the spread details were automatically transferred without manual re-entry of any of the information. After monitoring the spread, the material was passed on to be cut using the Gerber Paragon® HX. At the Gerber Paragon, the cut ticket was scanned again to pull up the marker for each garment. After carefully managing the process and labeling the bundles of cut parts, they were packed and shipped to New York for assembly.

Pat Trautman and her team from Global Garment Engineering brought their expertise and passion to ensure every detail was handled on time and with a constant focus on ensuring the quality of the replicas would match the designer’s vision for each of the original costumes.

“We are honored to have completed this project with 20th Century Fox. It has allowed the team to use its expertise and display their pride in all that they have accomplished with our digital solutions offering,” said Mohit Uberoi, CEO, Gerber Technology. We are all looking forward to the release of The Greatest Showman.

The whole process will be demonstrated at ideation 2017 and conference attendees will be able to see the replica costumes, experience the technology and speak directly with the team members who worked on the project. View the movie trailer here.

Register for ideation to connect the possibilities of technology,

Gerber Technology Partners with Fashion Enter’s Factory and Training Academy, London

“Developing Fashion’s Future Leader.”

TOLLAND, CONN., USA - OCT. 23, 2017 - Gerber Technology, the world leader in integrated software and automation solutions for the apparel and industrial markets, is pleased to announce a partnership with Fashion Enter/FashionCapital, London, by supporting both their commercial factory and training academy. “We are very pleased about the integration of our AccuMark® software and digitizing solution into the curriculum of Fashion Enter and look forward to a successful partnership”, said Yvonne Heinen-Foudeh, marketing and communications director, EMEA for Gerber Technology.

Gerber’s mission is to make it easy for any one in the world using textiles, leather, composites or other flexible materials to go from concept to market quickly and seamlessly. “We have been empowering educators with technology to help prepare the next generation of fashion leaders for nearly 50 years. The success of the industry relies on students graduating with knowledge of how technologies like PLM, CAD and smart machines used in manufacturing are all connected and essential to the work flow and Fashion Enter/FashionCapital is the ideal partner to support our mission,” continued Heinen-Foudeh.

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Cone Denim Launches Future BLACK+ Denim featuring Lenzing Modal® and REPREVE®

GREENSBORO, N.C. (Oct. 23, 2017) – Cone Denim, Lenzing and Unifi – global leaders in textile sustainability - are excited to collaborate on the launch of Future BLACK+ denim featuring Lenzing Modal® branded fibers and REPREVE® Black recycled fibers. Future BLACK+, the industry’s first certified fade-resistant black denim, will join Cone Denim’s family of TruTone™ fabrics. Jeans made from Future BLACK+ denim contain as many as 17 recycled plastic bottles and feature superior softness, color retention and stretch, while minimizing the impact on the environment.

Future BLACK+ denim achieves its durable color by utilizing dope dyeing, an energy-saving and environmentally friendly dyeing technique that introduces the pigment during the production process. Adding the colorant during manufacturing allows the entire body of the fiber to be colored instead of only the surface and eliminates the need for a dye bath later in the process. Wash tests[1] have shown that denim made from Future BLACK+ showed no sign of color loss even after more than 20 washes, producing a denim that’s built to last.

“Lenzing has always been committed to sustainability and making our manufacturing process as eco-friendly as possible,” said Tricia Carey, director of global business development for denim at Lenzing. “By partnering with Cone Denim and Unifi, we were able to work with like-minded companies to create an advanced product that saves resources throughout the manufacturing process.”

“This collaboration elevates our commitment as a sustainability leader and denim innovator,” said Kara Nicholas, vice president of product design and marketing for Cone Denim. “Color retention in black denim is an increasingly important trend for consumers and a perfect fit with our TruTone™ fabric story focused around black and indigo-like navy fabrics that offer supreme color retention, plus all of the added benefits of the environmental story.”

REPREVE is a leading brand of fibers made from recycled plastic bottles by Unifi, Inc. (UFI: NYSE). Lenzing Modal® BLACK has around 50 to 60 percent lower environmental impact than conventional dyed fabric.[2] The Lenzing manufacturing process requires less chemical and energy inputs during manufacturing, and uses 64 percent less water during the dye process. Together, these earth-friendly fibers create a high performing, highly sustainable denim.

“By combining Lenzing Modal® fiber with REPREVE®, we are able to satisfy some of the biggest consumer demands for the marketplace,” said Jay Hertwig, Unifi’s vice president of global brand sales and premium value-added sales. “Unifi is proud to work with both The Lenzing Group and Cone Denim to create a high-quality product that helps decrease our industry’s environmental footprint.”

Future BLACK+ will launch at Kingpins Amsterdam, Oct. 25-26, and will also be showing at Kingpins New York, Nov. 29-30, as part of the Cone Denim TruTone™ collection.

[1] According to DIN ISO 6330 wash tests

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Tukatech to Showcase Next Generation of 3D Solutions at PI Apparel, Berlin

LOS ANGELES, CALIFORNIA – Tukatech’s virtual sample-making software, TUKA3D, is a solution catered to the fit-conscious fashion product developers. “It’s important for a 3D system to help designers use their creativity with design, embellishments, style lines to make a unique looking product but NOTHING SELLS UNLESS IT FITS”, comments Ram Sareen, Founder and CEO of Tukatech. “Brands and retailers who have begun implementing 3D have been stuck using it only in the design stage; they can’t use it for fitting, which ends up wasting time and resources, because they still need to see the fit samples in real life.”

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